ST. LOUIS and DALLAS, March 6, 2018 /PRNewswire/ — Ansira, one of the largest agencies in North America specializing in CRM, loyalty, marketing solutions and digital strategies, with a focus on driving results at the local and national level, today announced that the Company has appointed Cindy McEntire as Chief People and Culture Officer, as well as promoted Adam Vandermyde to Executive Vice President of Operations, effective immediately.
The expansion of Ansira's leadership team and strong focus on company culture follows the launch of the Company's new Parent Perks Program, which aims to support employees following the birth or adoption of a child.
“We are thrilled to welcome Adam and Cindy to Ansira's leadership team,” said CEO Daina Middleton. “Operational excellence, culture and talent are all strategic initiatives for our organization today and in the future.”
McEntire is a recognized human resources leader with more than 20 years of experience in the sector. Prior to joining Ansira, she worked for Sabre Corporation and Nortel, where she led teams focused on talent acquisition, talent management, learning and development, M&A, and cultural transformation initiatives. At Ansira, she will be responsible for enhancing the full spectrum of the Company's human capital agenda, developing and implementing talent and organizational strategies and processes that support the Company's overall business plan and strategic direction.
“I have been very impressed with Ansira's strong focus on employee development and engagement,” said McEntire. “I am joining the team following the successful launch of the Company's first Parent Perks Program, and I look forward to continuing to develop and implement innovative company culture initiatives.”
Vandermyde joined Ansira in 2017 as Senior Vice President of Corporate Development. In his new role, he will oversee the Company's trade promotion management offering and optimize solutions and processes across all office locations. Before joining Ansira, Vandermyde spent nine years providing strategy and operations consulting to PwC and Deloitte, where he focused on analytics, customer strategy and marketing.
“I am thrilled to be expanding my role at Ansira,” said Vandermyde. “Working with such a talented team over the past year has been a wonderful experience, and I am looking forward to further supporting the Company's continued growth across all offices in the months and years ahead.”
Ansira is the recognized leader in brand to local marketing activation; designing, executing and optimizing data-driven performance marketing programs down to the local level that drive customer engagement and foster profitable long-term relationships. With transparency, accountability and a keen focus on continuous improvement, the Company delivers measurable results for 25+ Fortune 500 brands, achieving a 96% client retention rate over the past several decades.
Ansira is a leading data-driven, technology-enabled brand to local marketing solutions provider specializing in the transformation of brand messaging from aspiration to activation on the local level through a mix of marketing automation, local marketing management, data analytics, CRM, and performance media. Ansira leverages superior marketing intelligence and industry-leading technology solutions to drive acquisition, conversion and loyalty across the customer lifecycle through targeted digital, direct, social, mobile, media, traditional and creative campaigns, marketing automation, and trade promotion programs. Ansira is among the 3 largest independently owned CRM and direct marketing agencies, and among the 10 largest independent digital agencies in the U.S. and enjoys long-term client relationships with many Fortune 500 companies spanning a broad range of industry vertical specialization, including deep experience in automotive, hospitality, retail, consumer packaged goods, technology and financial services. For more information please visit www.ansira.com.
Media Contact: North 6th Agency, Inc. (For Ansira)
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