Financial Finesse Wins Most Innovative Education Product of the Year


EL SEGUNDO, Calif., Dec. 7, 2017 /PRNewswire/ — In the year that financial wellness has become the most sought after new employee benefit (according to MetLife and other benefits providers), Financial Finesse, with pioneer CEO Liz Davidson at the helm, has been quietly cementing its position as the industry leader. Securing more than a dozen awards in 2017 alone the company recently added five Best in Biz awards to the list. Winners are chosen by a panel of editorial thought leaders who evaluate companies' social and economic impact.

Financial Finesse's programs, which are delivered as an employee benefit to a fast-growing roster of the nation's largest Fortune 1000 companies, beat out hundreds of firms to become the “Most Awarded” company by Best in Biz, passing giants like Ernst & Young and Aflac for innovations in the financial industry.

Along with four other awards, the company took home the coveted Gold award for the Most Innovative Product of the Year for its proprietary Behavioral Change Model™.

The company's Behavioral Change Model™ is rapidly setting the standard for the financial wellness industry due to its success in both reducing employer bottom line costs and improving employees' financial wellness. It provides employees with unlimited access to personalized financial coaching through a combination of in-person consultations, phone-based coaching, group education, online and mobile services. All services work seamlessly together to deliver the ongoing financial coaching and guidance employees need to achieve their financial goals. Eighty-nine percent of employees who participate in the company's programs make at least three significant changes to their finances within 30 days, with the most common changes being reducing their debt, cutting expenses, and increasing savings for long-term financial goals.

According to Davidson, the Behavioral Change Model™ is at the core of the company's innovation strategy. Nick Lapworth, who heads product development for the firm  adds, “our Behavioral Change Model™ has created a whole new paradigm that puts the employee at the center of the experience and builds a support structure and system of accountability based on the way they manage their financial life.”

Davidson says being recognized by Best in Biz is a tremendous honor, crediting her team for their commitment to continual innovation in what is a very rapidly changing market. She adds that Financial Finesse's team is passionate about helping other companies focused on making a significant social impact innovate their products and services. She recognizes that the majority of innovation is driven from small teams with big ideas and a new way of looking at problems. The firm is in the process of developing a series of best practices webinars on innovation and other key business strategies that will launch in January, 2018. To register, visit:

About Financial Finesse
Financial Finesse is the largest independent provider of unbiased workplace financial wellness programs in the country, delivering holistic financial coaching and guidance that helps employees improve their financial wellness. The firm's programs cover every area of financial planning – from basic money management to advanced estate planning – and cost employees nothing out of pocket, since they are fully paid for by their employers. Financial Finesse's programs are proven to change lives, provided through a variety of channels such as mobile financial coaching, live events, interactive webcasts, one-on-one financial counseling sessions and a financial helpline staffed by CERTIFIED FINANCIAL PLANNER™ professionals who do not sell any financial products or manage assets.

Contact: Danielle Encinas
o: 424 218 7954 / m: 909 217 1749

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SOURCE Financial Finesse

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