In Food and Beverage Market, Eggs Reaching New Levels of Attention


ROCKVILLE, Md., June 13, 2018 /PRNewswire/ — Eggs have always been a restaurant and home kitchen workhorse, but lately they have garnered new levels of respect.  

As noted in the Packaged Facts recent report Eggs: Culinary Trend Tracking Series, consumers are seeking higher levels of protein in their diets—a movement eggs-actly favorable to eggs, with their six grams of high-quality protein.  A single egg does contain 62% of the currently recommended daily intake for cholesterol, but the new nutritional consensus is that the cholesterol level in foods should not be of special dietary concern.  And though growing consumer attention to livestock animal welfare presents a business and ethical challenge, specialty brands and product offerings are at least addressing these issues, as are related trends in the meat, poultry, and dairy cases.

While fresh eggs as grocery products have held a high and steady 93-94% usage rate over in U.S. households, the percentage choosing to buy organic eggs notched up from 22% in 2010 to 26% in 2017.  At the same time, data published in the report reveal that specialty egg offerings draw a significantly high share of health-conscious food shoppers, while store brands do the reverse.  Dedicated vegetarians, for example, are nearly twice as likely to buy Land O' Lakes, a brand line featuring organic eggs, cage-free eggs, and brown eggs with ALA Omega 3.   

Further details are available by purchasing the report.

About the Report

Eggs: Culinary Trend Tracking Series provides various type of market research and menu/product development information, including a menu data-supported introduction to these trending dishes and ingredients; a generous listing of current menu items and images; detailed, on-target trend translation tips for menus and retail food; and fresh, relevant insights for tying substantive innovation to culinary and consumer market trends.

View additional information about Eggs: Culinary Trend Tracking Series, including purchase options, the abstract, table of contents, and related reports at Packaged Facts' website:    

About Packaged Facts 

Packaged Facts, a division of, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services.  Packaged Facts also offers a full range of custom research services.

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SOURCE Packaged Facts